Project SPHERE: Increasing efficiency in the global supply chain

In 2023, HARTMANN launched project SPHERE to improve the efficiency of its global supply chain. Its aim is to reduce costs and increase operational efficiency by optimizing production facilities, central warehouses and distribution centers to better align with practical requirements – while simultaneously operating more sustainably.

A major milestone of the project is the significantly improved sustainability of the supply chain. Reductions in transportation and storage costs, as well as more direct distribution, have resulted in savings of 150,000 kilograms of CO₂ in one year.

SPHERE is an example of how strategic optimization can generate economic benefits while also making an active contribution to climate protection.

Supply chain consolidation and challenges

Efficient supply chain management is crucial for smooth logistics and customer satisfaction. HARTMANN’s supply chain network includes production sites, central warehouses and distribution centers. The latter are the central hubs that ensure on-time delivery to customers. The company also works with partners to ensure continuous product availability.

HARTMANN's largest logistics center, the Logistics Center South (LCS) in Herbrechtingen, also functions as a global central warehouse and distribution center, consolidating multi-level supply chains. This means that locally produced goods are combined with imports from overseas and then distributed to other markets.

One of the challenges of project SPHERE was to supply smaller markets more efficiently. Since direct deliveries carry a higher supply risk due to uncertain demand forecasts and longer procurement times, goods were previously bundled centrally. This reduced supply risks but led to higher handling costs and longer transport routes. Project SPHERE therefore implemented measures to improve logistics processes and reduce the number of touchpoints.

Sustainability through optimized supply chains at HARTMANN

The measures implemented as part of SPHERE not only increase efficiency, but also actively contribute to sustainability (see the case study below for specific figures):

  • Reduced CO₂ emissions: Selected products are now shipped directly from suppliers to regional warehouses. This shortens transport distances, reduces fuel consumption and lowers emissions.
  • Reduced resource consumption: By reducing handling and interim storage, less packaging material and energy are needed for warehousing and transport.
  • More efficient use of storage capacity: Optimized inventory control reduces overstocks and eliminates overproduction or disposal of goods.
  • Sustainable partnerships: Closer collaboration with suppliers enables more environmentally friendly logistics planning and reduces unnecessary transportation.

Case study: More efficient distribution in New Zealand

In New Zealand, a distributor regularly orders eight containers per week, predominantly consisting of incontinence products. Initially, shipments were consolidated in Herbrechtingen before dispatch. However, an analysis revealed that many products originated from Logistics Center North (LCNE) in Brück, Germany. The solution? Direct shipments from Brück to New Zealand. This saved 30 truck trips and 32,000 kilometers.

Sustainability and efficiency – a joint success

The success of SPHERE is based on the close collaboration between the central supply chain planning, warehouse management and transportation teams. Through continuous analysis, HARTMANN ensures that both cost efficiency and high service quality are guaranteed. And our customers haven’t experienced any disruption.